Sogo Kikaku, Inc

■Methods

■Women Researchers

■Monitor System

■CVS Sales Test

■Vendor Panel

■Survey on Nursing

We are paying our attention to a promising field for "Care Business Market for the aged" which will certainly expand in the market for the future and we are foreseeing that Marketing Research on the actual conditions and the intention of using various allied articles for nursing will be valued more and more highly in these market.

We have selected the persons engaged in the welfare business for the aged and nursing business, household helpers, nursing persons from our security monitors as cooperators of our research.

Guidance to Research Themes
・	Buying and the Actual Using Conditions of Existing Articles Related to Nursing, Means of Acquisition
・	The Level of Satisfaction
・	Research on the Concepts for Newly Developed Articles and the Level of Receptive Capacit
・	Trial and Sampling Tests for Newly Developed Articles
	Proposals From Household Helpers
	・	Plans for the Improvement of Existing Articles Related to Nursing
	・	Proposals for Newly Developing

The Target Research Related to Nursing for the Aged

・	Persons Engaged in the Walfare Business for the Aged and Nursing Business	945 People
	(611 Household Helpers are included amoung 945 people)
・	Those Who Are Now Nursing (Monitor Himself / Herself)	238 People