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Guidance of the Total System Judging Big Sales Tests
- in order to discover the most suitable way for sale
| "Can this product be sold on earth?" |
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| "We want to sell renewed products, but don't they prey on one another struggling for customers?" |
| "What price is suitable to set up, compared with the competitive products?" |
| "Where can we put the effective place for showcases except common ones?" |
| "How many appropriate showcases should we keep?" |
| "Which are the effective sales promotion products?" |
| The questions as mentioned above, etc. are endless themes on Marketing in every world. |
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The resolution of these themes has been so far said "the limit of survey", and was the field that any research agencies couldn't achieve until now, but it became true for the first time by our "Total System of Sales Tests".
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We consider the secret principles that we can never understand only through the receptivity and the intention to buy, etc. told until now only by means of survey, that is, "Trying to sell in a natural condition", a simple and clear "Strategic Merchandising" itself.
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Of course, the cooperation of lending distribution is indispensable to
the foundation of this total system. A certain company gives whole-hearted
support to this system, being equal to the biggest chain stores in this
business world, is offering "store front" suitable just for sales
tests. For example, it is more profitable by about 50,000 yen on daily
sales and larger by from 17 to 20 square meters in sales area than "Seven
Eleven", and it has its independent SV organization and many
stores under direct management, too.
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Our unique "Total System of Sales Tests" in Japan is a scientific method by which we can automatically and statistically deal with various problems based on the data of sales tests that we cannot resolve even through all existing marketing methods, and from which we can derive a reliable index to the solution. |
We sincerely hope that this total system judging sales tests will be a
help to all members of every enterprise who have kindly inspected by using
it.
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